As I am new to online blogging I would like to start by initiating a dialog about eco-friendliness.
A few months ago I was contacted by one of my buyers that were converting to a new policy that would change their relationships with whom they deal with. They would only be carrying items that are made from organic, sustainable, fair-trade, and/or recycled materials. I never gave much thought to the above as a way of marketing myself, really just making choices in my business as I saw fit. I now realize and am embracing what I have already unconsciously started.
Let me backtrack a bit by stating that I was raised in an extremely eco-friendly household in rural Pennsylvania. My parents taught me how to recycle, compost and grow my own food from birth. We purchased 95% of our clothes, toys, household items flea markets and tag sales. They invested in geo thermal heating to their home 20 years ago to reduce our family's footprints. And this is just a small taste of my history.
What my parents did was create an independent designer who, in my own home based studio, carefully handcrafts each individual piece that is shipped. I purchase all my stones directly from India and I do not source any products to third world countries nor to minors. All of my silver is made from recovered metals and in fact the company I purchase from recycle many times more precious metals that they sell, creating what is called a 'usage offset'.
So after mulling over these facts for the past few months I called my parents this evening to ask them to help me set up an identity as an eco-friendly business. They were perplexed as to why I was contacting them. I think this is the best part of my whole experience. They don’t even realize how cutting edge they are and have been for a quarter of a century and possibly longer.
So with these thoughts spinning in my head this is my first public step in announcing my company’s passion, even though it has been for 34 years.